Mid-size e-commerce retailer
Data-Driven Dominance
Summary
The client was struggling with ad performance, spending heavily with inconsistent returns. By leveraging data-driven strategies, we optimized ad spend, targeted high-value customer segments, and implemented creative testing to achieve measurable success.
Challenges:
High ad spend with inconsistent returns.
Difficulty identifying top-performing customer segments.
Strategies:
Implemented advanced audience segmentation to focus on high-value demographics.
Allocated budgets strategically to campaigns with the highest ROI.
A/B tested ad creatives to optimize click-through and conversion rates.
Results
By combining strategic audience segmentation and refined ad creatives, we delivered consistent results, showcasing the effectiveness of data-driven optimizations.
Performance:
ROAS improved by 150% over three months.
Saved $15,000/month in ad spend through targeted budget reallocation.
Annual revenue increased by 12%, reaching $850K.
Key Takeaways:
Targeted segmentation helps unlock hidden revenue opportunities.
Small improvements in ad creatives can drive significant performance gains.
ROAS increased by 150%
$15,000 reduced Ad-Spend
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